[The RK3 Show] The Story of the Sage Stage: How To Do Virtual Events Well

By Robert Kennedy III
Blue Melnick S2E85

In Case You Missed It

Last time, we had Jonathan Milligan, author of “Your Message Matters: How to Rise above the Noise and Get Paid for What You Know“. He’s also a speaker, blogger, online business coach, and he spent the last decade guiding and directing creative professionals on how to pursue meaningful work. Since 2009, Jonathan has run his own portable lifestyle business online. Today, he teaches others how to build a business with their passion, story, or their message. Listen and learn from Episode 86 here.

Hey, can you answer for me? “What should we do for Episode 100 to celebrate?” I want you to be part of that milestone episode! Send your voice messages through https://robertkennedy3.com/voicemail. Leave me a message and I’ll air it during one of our future episodes.

If you still want to send me a message but you’d prefer to do it via email instead, send me a note at podcast(at)robertkennedy3.com. I look forward to seeing you in my inbox!

What’s In Store For You

It’s the last month of 2020 and several of you may be thinking, “When can we get back to the energy and the vibe of in-person events?” That’s what we need, right? Or is it?

Our guest today has reason to be excited with virtual events. Blue Melnick runs SAGE Event Management with his wife Bari Baumgardner. SAGE specializes in helping speakers, authors and influencers leverage the live and virtual event space to launch a seven figure (or multi-seven figure) coaching business in three days or less!

Over the past few years, he has helped his clients generate over $400,000,000.00 in sales from live events.

Let’s dive in and listen how Blue and his business, SAGE, transform virtual events to be as exciting as in-person events.

  • [02:37] How did Blue start getting involved in the virtual experience space?
  • [04:48] Blue prognosticates the future for virtual events.
  • [07:08] What is the main thing that virtual events are getting wrong?
  • [09:01] How did they manage to recreate the live event experience with virtual events?
  • [10:01] What are three key things that Blue and his team share with organizers to help them level up audience engagement in virtual events?
  • [15:08] What does “fun-ification” mean and how does it help with virtual events?
  • [16:55] Blue shares how critical audience engagement is especially for virtual events.
  • [18:40] What lessons should businesses and corporations be taking away from this since they have so many virtual meetings?
  • [21:30] Blue shares his assessment on how the Democratic and Republican National Conventions were run this year (from a virtual event perspective).

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