The RK3 Show: Marketing, Branding, Chicken or Egg, Which Comes First?

In Case You Missed It

In last week’s episode, we had Lois Creamer – who “works with professional speakers who want to book more business, make more money and avoid costly mistakes!” If you want to book more business, catch Lois’ episode here.

I gave a shoutout to an avid listener of the podcast in the episode today! Do you want a shoutout or to share your thoughts and/or questions about the podcast? Drop me a note at podcast(at)robertkennedy3.com. You will hear the answer to your question/comment in an upcoming episode.

If you would rather ask me a question or feedback via a voice message, go to https://robertkennedy3.com/voicemail. I’ll make sure to air it on one of the next episodes.

This Week’s Episode

We have a golden episode this week! She’s a PR rockstar from Detroit whose clients have been featured on CNN, TVN, Word Network, Radio One, Oprah Magazine, Tom Joyner, Essence, Ebony, Black Enterprise, PBS, and a whole host of other major media outlets. Aside from this, she helps churches and faith-based businesses with their marketing.

Pam has a story to share, let’s hear it!

What’s In Store For You

• [04:36] Pam believes she was born to do PR.
• [04:56] She shares her first experience in doing PR work – as a teenager.
• [06:52] What should churches know about the “marketing game”?
• [07:48] “You’ve got to do the old school with the new school”
• [08:54] What are the differences between Marketing and Branding?
• [10:06] Pam shares a few steps to take in order to market your brand
• [11:56] How her company, Ministry Marketing Solutions, came about
• [13:06] How can your “personal story” is crucial to build your “brand”?
• [14:44] Who is your target audience and how to customize your brand around it?
• [16:07] Targeted marketing vs. Broadcasting – which is more effective?
• [16:32] Leverage local vs. pitching national firms
• [17:46] Why did Pam start the “Speakers Magazine” specifically for African-American speakers?
• [18:57] Pam gives us more background about the Branding Accelerator Program and how it can immensely help speakers

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RESOURCES

1. Pam Perry PR – Pam Perry’s website;
2. 28 Days To A New Me by Robert Kennedy III;
   
3. Speak Write Now Community;
4. podcast(at)robertkennedy3.com – send your questions and comments;
5. Voice message – I’ll play your question on air!
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