The RK3 Show: Getting Greater Reach for Your Story with Facebook Ads

By Robert Kennedy III
S2E79 - Tristen Sutton

In Case You Missed It

Last Thursday, my guest is an attorney who experienced homelessness and had to fight her way back to success. She’s a 13-time national elevator pitch champion, has been featured on Shark Tank, CNN, Wall Street Journal, Forbes Magazine, Black Enterprise Magazine, Essence Magazine, and the movie “Leap”!

Her current clients include Microsoft, LinkedIn, Google, eBay, and more! Learn more from the #KillerPitchMaster, Precious Williams in Episode 78 of The RK3 Show.

Psst, do you want to win a $25 Amazon Gift Card? Send me a voicemail and answer these 2 questions: 1.) Who was the first athlete interviewed on Season 2 of the podcast? and 2.) What is one thing you like about the podcast?

The first person to answer the 2 questions above (yes, both questions) and share their email address will win the Gift Card! It’s that easy! I’ll announce who won the challenge in an upcoming episode so watch out for that.

If you don’t want to join in the Gift Card challenge but would still like to send me your messages, you can send them through:

  1. Voice Message -> Send it via https://robertkennedy3.com/voicemail. I’ll air your audiogram on an upcoming episode!
  2. Email -> You can send me a note at podcast(at)robertkennedy3.com. I look forward to seeing you in my inbox!

What’s In Store For You

My guest this week is Tristen Sutton. He has become the Go To strategist for entrepreneurs and small business owners looking for proven branding and marketing strategies that will drive their business to the top in their market space.

After years of seeing low returns from traditional marketing efforts, Tristen himself decided to try something new and shifted his own efforts towards social media. With his success, he’s been branded as the “Branding Jedi” on Social Media for his unconventional methods in Marketing and Business.

Let’s talk to the Branding Jedi about how to get greater reach with your story.

  • [05:21] Tristen shares how he managed to get involved with quips and statements that all speak to branding and marketing.
  • [06:30] We get Tristen’s insights on why many speakers and storytellers fail in one aspect of marketing.
  • [08:07] What are two easy marketing strategies that any storyteller/speaker can begin doing?
  • [09:08] What will Tristen advise people do in order for them to begin pinpointing a target market?
  • [11:39] What steps can speakers take to maximize Facebook in their marketing strategy?
  • [12:33] How can one pick the right ad platform for their speaking business?
  • [14:18] Tristen gives tips on how to include an emotional hook that causes people to stop scrolling and notice your ads.
  • [15:36] How much should one allocate for ad spend in Facebook to put up an effective campaign?
  • [17:22] When does a speaker/storyteller need to stop spending more with ads?
  • [18:21] We learn how speakers/storytellers can use ads to get hired for speaking engagements.
  • [19:16] How can Ads YOUniversity help simplify marketing for non-marketers?

SUBSCRIBE to The RK3 Show On:

RESOURCES

  1. Ads YOUniversity – de-mystify marketing and maximize your business revenue in this short course;
  2. Tristen Sutton’s website;
  3. Tristen Sutton’s IG, FB, and Twitter , LinkedIn pages;
  4. FREE 5-day Signature Story Course;
  5. The Storyteller’s Growth Lab – learn how you can grow in your speaking journey;
  6. podcast(at)robertkennedy3.com – send your questions and comments;
  7. Voice message – hear your voice on-air!
  8. Guide on how to leave a review for The RK3 Show;
  9. The RK3 Show Patreon page (Help us keep this show going and get perks. Be a patron of this show!)